The P.A. People Signage

Freehand, Photoshop, Streamline

The client wanted some classy indoor signage at a relatively small cost. He had renovated and wanted to communicate the company's philosphies and mission statement inside the new reception area. I had an open brief - all I had to think about was the cost and how the new signs would work with the bright red walls and designer sofas.

In designing the signage, I retained the impact of the walls by laying a minimal amount of white vinyl lettering fixed on two large sheets of clear perspex. Contrasting the order and simplicty of this arrangement, I created some expressive hand drawn lettering, did some scanning and put it through Streamline, enlarged it a thousand times and had it cut it from red vinyl. This was fixed directly to the red walls, creating an interesting red-on-red look. The perspex sheets were then bolted about 15 mm from the wall.

An example of effective environmental design that doesn't cost the earth.