New Zealand Thoroughbred Marketing CD-ROM

After Effects, Director, Freehand, Photoshop, Premiere

This interactive CD-ROM was produced for New Zealand Thoroughbred Marketing, a company established in 1997 to promote the attributes of the New Zealand Thoroughbred industry.

The CD-ROM is a showcase of the industry and was distributed at the annual yearling sales to trainers, prospective owners and racing personalities. Intended to be used as a one-on-one sales tool, it proved to be a success and was shown before five hundred people at a conference in Australia.

The CD-ROM, which was eventually made cross-platform, features industry records and statistics, an interactive calendar of the thoroughbred year, maps of stud locations and over 35 minutes of full-screen interactive race highlights from around the world.

I was responsible for almost every aspect of this project, which included design, production, scripting, video editing and the final packaging.