Christchurch & Canterbury Marketing Video

After Effects, Freehand, Photoshop, Premiere

Christchurch and Canterbury Marketing (CCM) is an organisation responsible for the promotion of the Canterbury region as a destination for tourism and economic development. CCM developed a brand 'Fresh Each Day', for their communications.

A short video was produced for CCM by Tourism Network. All of the footage was provided, and I was responsible for the design and production of the introductory sequence, and for the title screens that were used throughout the video.

The video you see is the introduction sequence merging into the Christchurch title screen. The actual CCM video was edited by a video production house, hence black at the end to allow for a seamless dissolve into the other footage. The title screens use the 'Fresh Each Day' green bars top-and-bottom and a map introducing the upcoming region. These were alpha-channelled for flexibilty.

'Fresh Each Day' brand by Strategy Design